Logo Design using 3-2-1

Paula Te, a design resident at Karkhana had introduced me to the 3-2-1 technique that she used in her design works. So basically, after reading the design brief, you sketch 3 quick options. You then share it with the client or team and then select the best 2 options. Then you refine the 2 ideas and illustrate them in a graphics design software, share the two options and then select the final idea. You can repeat the technique to refine your design according to colors, structure, texture, typography or clarity.

Here’s how I used the 3-2-1 technique for a logo I designed for Reboot Nepal.

Step 1:

I did a quick sketch of the 3 options.


Step 2:

I shared the image with my friends Sakar and Hasin and we selected the 1st and the 3rd option.

Step 3:

I used Inskcape to illustrate the two selected designs. reboot2

Step 4:

Again I shared the design and we selected the 2nd option.

Step 5: 

I then gave them 3 options for color choices.


Step 6:

We selected the green one as the Reboot Nepal logo.





I’m an engineer and an educator. In 2012, I co-founded Karkhana, an education company that designs learning experiences for middle school students. I play guitar and enjoy writing both computer programs and my own songs. I also like illustrating my friends as South Park cartoon characters using Inkscape.

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